For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity.

Amongst all the colors, styles and options available right in your own closet you only wear 20% because they fit and flatter. Your everyday choices become your own personal brand that it is projected to the world daily.

Sure putting all of the elements of a brand identity together for your biotech organization is a lot more complicated than getting dressed in the morning, but perhaps it’s time for a second glance in the mirror.

If one layer of your biotech brand identity is out of place, whether it’s your tagline, website or latest email campaign – there’s a good chance your projected brand message isn’t resonating with key investors, researchers or your sales team. Time to go shopping?

Seven Ways To Tell Your Biotech Brand Identity is a Natural Fit:

It’s Empowering
Just like a well-tailored suit your biotech brand identity should empower all who represent it – from your CEO to your sales team.

It’s Distinct
A well-coordinated brand identity shows the world how your biotech brand is uniquely advancing human health.

It’s Alluring
A biotech brand identity that resonates instantly makes investors and researchers want to know more about your biotech organization.

It’s Supportive
Each element of your brand identity should thoughtfully work together to reinforce your overall brand purpose – from your logo and tagline to your investor presentations and fundraising collateral.

It’s Versatile
Once you have those foundational pieces – logo, tagline, corporate fonts, colors, supporting graphics, etc – they can be coordinated and accessorized to suit a variety of purposes.

It’s Resilient
A purposeful brand identity improves performance by giving your team members the resources, confidence and energy to persevere.

It’s Celebrated
When others are rallying around your biotech brand you know you’ve got a good fit!

So what’s something in your closet that reflects your personal brand?

Here’s some inspiration to help you declutter your closet.