Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand.

Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that was not his goal. Instead his focus was on nurturing creativity – “to build an enduring company where people are motivated to make great products.” Despite his many idiosyncrasies, Jobs was a branding genius. He created the most meaningful brand in history. As brand managers, what can we learn from a master like Jobs?

Here’s my Top 10 Lessons Learned from Steve Jobs for those striving to also improve humanity by building stronger Biotech Brands:

Lesson One: Personally love what you do. Evidence why the iPod worked and Microsoft’s Zume didn’t. Jobs loved music, art and technology – he understood how to create a desire because he was making products for himself. Gates attempted a similar device simply to make more money.

Lesson Two: Think farther ahead. “The goal is to figure out what people are going to want before they do. Our task is to read things that are not yet on the page.”

Lesson Three: Product engineers and designers move the needle on revenue, not the salesmen.

Lesson Four: People do judge a book by its cover. From product packaging to the Apple stores, Jobs carefully crafted every aspect of Apple’s brand experience.

Lesson Five: Encourage spontaneous collaborations – they lead to innovation and magic. The right kind of building can do great things for culture. Jobs designed Apple’s headquarters with a central atrium to promote random meetings and foster creativity.

Lesson Six: Control your user experience. Jobs cared about the user and believed in an integrated approach that simplified technology and our way of life – empowering users to focus on what they do best. He took responsibility for the entire experience.

Lesson Seven: No divisions. Apple teams work as one – with one P&L. They are cohesive, yet flexible. Evidence why Sony (inventor of the Walkman), with its multiple divisions, wasn’t able to pull off the next music innovation – the iPod.

Lesson Eight: True artists simplify. “It was always our goal to determine the core essence of the device.” For the iPod the popularity of the shuffle feature led to a new, and simpler product. The Shuffle – a smaller and cheaper iPod that simply plays ‘your music’ randomly.

Lesson Nine: Keep moving, refining, and evolving.

Lesson 10+: Take charge of your brand culture and pass it on. Jobs created Apple University to help executives understand his style of decision making to be sure it was embedded in the organization’s culture. He did this also to ensure Apple’s success survived him.

Jobs was an effective leader at forcing change and getting people to “Think Different.” It wasn’t about money. He wanted to contribute something back to our species and add to the flow.

He launched the first personal computer, saved the music industry and Disney’s animation studios, changed the way we consume music, use mobile phones and how we read the news. In the end, his vision changed our way of life.