Whether you are the brand leader or influencer, every now and then we all need reminders of why we do what we do and where we are taking our companies and brands. Here are a few quotes to help your biomedical branding and marketing teams refocus and stay inspired.

“A brand is a set of differentiating promises that link a product to its customers.”
– Stuart Agres

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
– Leo Burnett

“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.” – Tom Chappell, Tom’s of Maine

“An essential aspect of creativity is not being afraid to fail.” – Edwin Land

“Within every brand is a product, but not every product is a brand.”  – David Ogilvy

“The most prepared are the most dedicated.” ­– Raymond Berry

“The only thing that’s worse than being blind, is having sight but no vision.” – Helen Keller

“Creativity takes courage.” – Henry Matisse

“The real act of discovery consists not in finding new lands but seeing with new eyes.” – Marcel Proust 

“Creativity is intelligence having fun.” – Albert Einstein

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things.” – Jeff Bezos, Amazon

“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” – Edwin Artzt

“A great brand is a story that’s never completely told.” – Scott Bedbury, Nike Inc.

“Without strategy, execution is aimless. Without execution, strategy is useless.”
– Morris Chang

“The empires of the future are the empires of the mind.” – Winston Churchill

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Kent Huffman, Social Media Marketing Magazine

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” – Edward R. Murrow

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin