3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool.

Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now there’s another option.

Adobe has created an Ipad app that allows users to create a persuasive video inexpensively. It’s called Adobe Voice, and it’s an amazing tool for Biomedical Nonprofits that want to tell their stories, share their missions or help others understand specific areas of research. Here’s why:

The App Is Flexible
Adobe Voice allows users to set still images to music and add a voice over. If your team focuses on using compelling assets to create it, the result will be a well-crafted video. How your team uses Adobe Voice is only limited by your imaginations. For instance, you could create a mission-oriented video that helps your development team turn from pitching to storytelling when they meet with potential major donors. Or, you could promote new research or thought-leading content online the moment you decide it is relevant. The options for sharing your institution’s stories are endless.

Voice Simplifies the Process
Adobe Voice is extremely user-friendly because it is designed for everyday people who want to create videos quickly and easily. A word of warning: This does not mean that just anyone on your Biomedical Nonprofit’s staff should be creating videos on behalf of your brand. Leadership from your communications team, development team, and/or advertising agency should drive the project to ensure that the right staff and assets are available to deliver the right message. Once your team has gathered compelling content and outlined your messaging, Adobe Voice helps put the pieces together for you. The app will ask, “What’s Your Story About?” then prompt you to pick a narrative structure. After that, your team can simply add photos, clip art, music, and other supporting graphics to build your Biomedical Nonprofit’s story.

Sharing Is Easy
The beauty of creating an Adobe Voice video is that it can be embedded on web pages, shared over social networks, or emailed to contacts. Consider the impact of linking a QR code to a persuasive video and printing that code on your monthly Newsletter. Not only would it help your institution further engage current contacts, but it would likely be shared with dozens of people who may or may not be aware of your mission. Posting Adobe Voice to your social network is also easy. Just tap “Share,” to post it on Twitter, LinkedIn, via email, mobile, or anywhere else you can place a web link.

If you have questions or comments about using Adobe Voice as a Leadership Marketing tool, please contact me by calling 866-960-9220 or emailing karan@cushmancreative.com. You can also email me links to any Adobe Voice videos you have successfully created. I’d love to share them!