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How Biomedical Marketing Leaders Can Get on the Fast Track to Simplification

3 tactics for strengthening your nonprofit’s messaging and design. Digitization has created a dramatic shift in the way information is shared. Consumers can now access unlimited information with the push of a few buttons, but they are also increasingly targeted by advertisements at every turn. This constant flurry of information is leaving many consumers feeling…

Simplification is a Top Trend for Thought Leaders

3 reasons biomedical nonprofits should live by the marketing rule: “less is more”. The most innovative marketers are realizing that audiences crave simplified campaigns and messages that are more visual and direct. This intensifying trend is shaping up to be an enduring movement and holds true at every touch point with consumers, especially in digital…

Seven Steps to Rolling Out Your New Biomedical Brand Successfully

Empower your team to “live your new brand” so that the investment you make truly pays off. When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the experience your donors, research partners, and customers have with…

Five Facebook Features That Can Help Advance Your Biomedical Group’s Profile

Now that your biomedical group is familiar with the common features of Facebook, here are a few novel tools to help elevate your content and engagement. 1. Feature Important Posts at the Top of Your Biomedical Brand’s Profile Have a topic you want to promote no matter how often you are posting? Pin a post…

Using Social Media to Speed Recruitment for Your Biomedical Group

Social media can make recruiting much easier and more effective by enabling you to target you next employee, communicate you opportunity more extensively, and promote the culture and achievements of your biomedical organization openly. Hiring people can be an overwhelming and costly process for your biomedical group. Thankfully, social media is helping to facilitate this…

Biotech Branding: Getting Serious with Social Media

Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…

Strategies for Helping Your Biotech Branding Team Break Through Creative Blocks

Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…

Top Marketing Quotes to Inspire Your Biotech Brand

Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…

An Intelligent Tagline is Key to Your Biotech Branding Success

Develop an intelligent tagline that captivates your audience and distinguishes your biotech business from others and you are on your way to creating an enduring biotech brand. “Just Do It.” “Think Different.” Take a look around, it’s easy to spot mainstream mega brands that have mastered this core element of brand building – an intelligent…

Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…