Biomedical Archives - Cushman Creative

Creating Value with Your Biomedical Nonprofit’s Donor Publications

4 marketing tips for communicating the importance of your research The goal of any print publication is to give donors a look inside of your Biomedical Nonprofit’s microscope, so they develop a passion for the research you do. The challenge is to balance the quantity of your communications with the quality. There are so many…

Bioresearch Branding That Works—Part 3: Communicating with Multiple Audiences

Does your bioresearch brand need different voices for different audience segments? Many bioresearch brands struggle with the need to market to more than one audience. Different divisions of a organization often work with very different markets. And even within divisions you’ll often find audience segments with different needs, desires, and goals. By understanding their individual motivations, here’s how…

Marketing Conflicts in Bioresearch, and How to Resolve Them

What do you do when your internal team gets stalled by marketing conflicts? Marketing conflicts are an everyday reality when promoting any brand, not just in bioresearch. Team members who disagree on the right approach can bring an entire campaign to a screeching halt and prevent new ones from ever getting off the ground successfully. How can you resolve conflicts…

Establishing a Strong Life Science Brand

What life science start-up brands need to establish their business Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet. While we focused primarily on startups, we…

Bioresearch Branding That Works—Part 1: Consistency

Get the most from your bioresearch brand by applying the same consistency you expect from your scientific work. Successful life science firms and biomedical non-profits understand this simple branding truth. So why do so many fall into the trap of making a big branding investment, only to become frustrated when their efforts don’t live up…

4 Design Tips for Creating a Show-Stopping Scientific Poster

Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…

Connecting Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Can Podcasts Help Your Biomedical Nonprofit Gain More Donor Support?

3 Leadership Marketing lessons we can learn from The Wistar Institute. The Wistar Institute is an independent institution located in Philadelphia, PA that is devoted to medical research and training. This Podcast on their website demonstrates that the communications team at The Wistar Institute understands Leadership Marketing and knows how to execute it effectively. Here are…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…