Effective Fundraising Materials for Your Biomedical Nonprofit

4 Leadership Marketing tips that can strengthen your donor presentations. Whether you are a biotech startup with very little funding or a long-standing biomedical institution with formal development teams, the fundraising materials that you leave behind after in-person presentations are critical to meeting your goals. Pitch materials can range from basic 2-sided Leave Behinds to…

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7 Ways Social Media Can Build Trust and Support for Biomedical Nonprofit

By now, most biomedical institutions are regularly using digital marketing tactics like websites and eNewsletters. But Development and Communications Marketing Directors may still be experiencing resistance to broader social networking. When trying to help higher ups understand the value of social media, you need to present solid reasons for implementing an SM strategy. A compelling…

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5 Ways Leadership Marketing Can Humanize Your Biomedical Nonprofit

Make your institution more relevant to donors and investors by showing how it impacts their lives. Biomedical institutions often struggle with putting a human touch to what they do, because they aren’t on the frontlines of medical care like hospitals or doctors. They need to work harder to connect with the people who may benefit…

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Overcoming Social Media Marketing Challenges for Biomedical Nonprofits

4 questions development and marketing directors should ask about their social media strategy. Biomedical nonprofits face unique challenges when it comes to using Social Media effectively. Asking 4 questions about your Social Media strategy can help you isolate some of those challenges and focus on implementing Leadership Marketing solutions: How can we help senior management…

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Gain Allies for your Biomedical Nonprofit with Leadership Marketing

3 ways sharing innovations can create unexpected partnerships. If there’s one thing that every biomedical Development Director should focus on, it is developing his or her nonprofit’s reputation as a thought leader. By sharing innovations and expertise, nonprofits can make new and valuable connections with scientific peers and win support in ways they never imagined.…

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How Biomedical Marketing Leaders Can Get on the Fast Track to Simplification

3 tactics for strengthening your nonprofit’s messaging and design. Digitization has created a dramatic shift in the way information is shared. Consumers can now access unlimited information with the push of a few buttons, but they are also increasingly targeted by advertisements at every turn. This constant flurry of information is leaving many consumers feeling…

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Simplification is a Top Trend for Thought Leaders

3 reasons biomedical nonprofits should live by the marketing rule: “less is more”. The most innovative marketers are realizing that audiences crave simplified campaigns and messages that are more visual and direct. This intensifying trend is shaping up to be an enduring movement and holds true at every touch point with consumers, especially in digital…

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10 Ways to Ensure Your Biomedical Website is a Content Marketing Machine

Content marketing will be bigger than ever in 2014, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Today’s Mad Men know that mass marketing through traditional channels like TV and radio isn’t enough. And for brands that need to reach very specific audiences, this new…

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BIO International Celebrates 20 Years

With over 125 sessions along 15 topic areas, BIO Chicago will offer some of the most compelling discussions about the challenges and business opportunities within the biotech industry. Celebrating its 20th anniversary, the global event for biotechnology will be held in Chicago April 22-25, 2013. This year’s BIO International Convention offers over 800 speakers throughout…

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