Biotech Archives - Page 2 of 2

7 Ways Social Media Can Build Trust and Support for Biomedical Nonprofit

By now, most biomedical institutions are regularly using digital marketing tactics like websites and eNewsletters. But Development and Communications Marketing Directors may still be experiencing resistance to broader social networking. When trying to help higher ups understand the value of social media, you need to present solid reasons for implementing an SM strategy. A compelling…

Can Pinterest Help Grow Your Biomedical Nonprofit?

5 ways visual marketing can help you communicate like a leader. As a virtual pin board of your favorite images and videos, Pinterest enables your biomedical nonprofit to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor, but…

5 Ways Leadership Marketing Can Humanize Your Biomedical Nonprofit

Make your institution more relevant to donors and investors by showing how it impacts their lives. Biomedical institutions often struggle with putting a human touch to what they do, because they aren’t on the frontlines of medical care like hospitals or doctors. They need to work harder to connect with the people who may benefit…

Gain Allies for your Biomedical Nonprofit with Leadership Marketing

3 ways sharing innovations can create unexpected partnerships. If there’s one thing that every biomedical Development Director should focus on, it is developing his or her nonprofit’s reputation as a thought leader. By sharing innovations and expertise, nonprofits can make new and valuable connections with scientific peers and win support in ways they never imagined.…

Seven Steps to Rolling Out Your New Biomedical Brand Successfully

Empower your team to “live your new brand” so that the investment you make truly pays off. When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the experience your donors, research partners, and customers have with…

Top Tweets from the BIO International Convention on Social Media and our Market

BIO International Convention offers key networking and partnering opportunities, and provides inspiration on all major trends affecting the biotech industry. Every year more attendees are embracing social media by sharing their thoughts from BIO on twitter. Here’s our pick of top tweets around social media and our market. Michelle Gallaher @biomelb Vic Minister for Technology…

BIO International Celebrates 20 Years

With over 125 sessions along 15 topic areas, BIO Chicago will offer some of the most compelling discussions about the challenges and business opportunities within the biotech industry. Celebrating its 20th anniversary, the global event for biotechnology will be held in Chicago April 22-25, 2013. This year’s BIO International Convention offers over 800 speakers throughout…

20 Marketing Tips to Help Your Biotech Brand Grow

Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…

Using Twitter to Expand Your Fundraising Goals

More organizations around the world are using Twitter for fundraising and collecting hundreds of thousands of dollars towards their campaigns. Here are a few hints for using Twitter to help spread awareness about your research and expand critical funding for your biotech brand. First, Why Twitter? It’s a tool that enables people to connect and…