Design Archives - Cushman Creative

Design Power: How Typography Creates More Memorable Communications

Typography is much more than choosing a corporate font. It is the art of arranging text in a way that is both arresting and engaging. Done well, typography can make your next Biomedical, Biopharma or Life Science marketing campaign easier to read, relate to and remember. Here’s how typography can make your Bioresearch Brand communications more memorable: Well…

Visual Storytelling Makes Brands More Compelling

Nothing communicates the importance of your research faster than a visual story. By helping viewers “get it” quickly through the power of design, visual storytelling encourages connection and, ultimately, your desired response. Everyone you hope to motivate — be they researchers, donors, investors, media people or potential partners — is a human being. As such, the most effective way to…

Bioresearch Branding That Works—Part 1: Consistency

Get the most from your bioresearch brand by applying the same consistency you expect from your scientific work. Successful life science firms and biomedical non-profits understand this simple branding truth. So why do so many fall into the trap of making a big branding investment, only to become frustrated when their efforts don’t live up…

4 Design Tips for Creating a Show-Stopping Scientific Poster

Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…

Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

Five Facebook Features That Can Help Advance Your Biomedical Group’s Profile

Now that your biomedical group is familiar with the common features of Facebook, here are a few novel tools to help elevate your content and engagement. 1. Feature Important Posts at the Top of Your Biomedical Brand’s Profile Have a topic you want to promote no matter how often you are posting? Pin a post…

Part Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors

Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…

Part One: Creating An Annual Appeal For Your Research Institution That Resonates With Donors

Igniting a connecting with donors is key to the success of your research institution’s next annual appeal. Here are a few tips for how and when to reach out: Cultivate A Year-Round Donor Relationship Many organizations put a substantial focus on the annual appeal – as the ONE big ask of the year. While it…

5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention

With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…