Digital Archives - Page 2 of 6

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

How Biomedical Nonprofits Can Benefit From Connecting Online and Offline Channels

3 Ways Integrated Marketing helps Institutions Communicate Like Leaders. Biomedical nonprofits often see online and offline donors as two separate audiences: Offline donors tend to be older and give consistent amounts on a regular basis, while online donors may be younger and tend to give larger, one-time gifts. While these categorizations are largely true, it…

Powerful Messaging = Campaign Success

3 Insights That Can Help Streamline Your Bioresearch Brand’s Pitch. Recently, two of Maine’s leading Biomedical Institutions, The Jackson Laboratory and the MDI Biological Laboratory, successfully passed bond measures (Question 4 and Question 5 on Maine’s 2014 Ballot) to fund their facilities and research into the future. These success stories are largely due to the…

Is Your Biomedical Nonprofit’s Website Market-Smart?

Leadership Marketing Tips for Creating an Emotional Connection Successful Biomedical Nonprofits foster emotional connections with their audience. And although the interface between your website and a potential donor is a computer screen, it is still possible to make the interaction personal. So, how do you know if your Institution’s website is market-smart? Ask yourself these…

Measuring Your Biomedical Nonprofit’s Social Media Health

Key performance indicators for measuring and optimizing your social media efforts I am revisiting a great article by Jacqueline Zenn from Social Logic about how to evaluate your brand’s social media health. This is a summary of the article along with some of my own Leadership Marketing tips for effectively using social media for networking…

Knowing Your Biomedical Nonprofit’s Weaknesses Shows Strength

How to use the principles of Leadership Marketing to keep your brand on course. When was the last time you thought about your Biomedical Nonprofit’s weaknesses? Marketing Leaders who acknowledge the challenges and negative perceptions their brands face are much more likely to overcome those challenges. If you want to grow your Biomedical Nonprofit’s brand…

Designing More Effective Email Appeals for Your Biomedical Nonprofit

Leadership Marketing strategies for generating more gifts. I recently ran across a must-read post by Mike Snusz of Nonprofit-Fundraising. In the post, Mike offers tips for improving email fundraising efforts. Many of his suggestions are especially relevant for Biomedical Nonprofits that are attempting to share their mission in addition to requesting gifts. Send Multiple Emails…

Building a Sustainable Brand for Your Biomedical Nonprofit

Your brand relays your institution’s image to the world. If you want to ensure the effectiveness of your brand and sustain your reputation as an industry leader, here are some things to consider: How Interactive And Engaging is Your Biomedical Nonprofit? Marketing like a leader is less about shouting what your institution has to offer…

Connect the Dots Between Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Using Twitter to Expand Your Biomedical Nonprofit’s Fundraising Goals

5 marketing strategies for using Twitter to position your Biomedical Institution as an industry leader, spread awareness about your research, and expand critical funding for your brand. First, Why Twitter? It’s a tool that enables people to connect and maintain relationships as part of their normal everyday routine and from the convenience of their desks—or…