Biotech Branding: Getting Serious with Social Media

Help your biomedical group take the right steps towards creating a healthy social media plan.  Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…

Read More

Top 15 Most Popular Healthcare Websites

Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank.  1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…

Read More

Tips for Building a Sustainable Biotech Brand

Your biotech brand is your company’s image to the world. Here are some tips for measuring your brand’s effectiveness and sustaining your reputation as a loyal and trustworthy biotech brand. For a brand to be successful it has to distinguishable – grabbing the attention and trust of your target audience. In today’s noisy, digital age,…

Read More

How Mobile Technology Is Improving Patient Health.

The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…

Read More

Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike.  Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

Read More

More Pharmaceutical Firms Connecting With Social Media

Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…

Read More