Digital Archives - Page 6 of 6

9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

Why QR Codes are Important to Biotech Companies

Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…

Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

4 Great Ways to Place Your Printed Publication Online

Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…

Niche Marketing Within Your Website

What kind of first impression does your biotech company’s website create? Here are my thoughts and a summary from Page One Web Solutions, who wrote an insightful article about niche marketing that is very applicable to biotech brands: The niche market is your specific product that you are focusing on; therefore you need to remember…

Tips to Help Search Optimize Your Company Website

By creating a quality structured website, you can increase your search optimization significantly and drive prospective customers to your biotech brand’s site. Inc.com provides a great list of tips for SEO. Here’s my summary and how each relates to biotech branding. Selecting Targeting Keywords Recognize the search words that prospective clients and investors are using…

Five Reasons Why eBlasts are the Vehicle of Choice for Biotech Branding

One of the most efficient and effective strategies for cultivating customer or investor relationships and increasing biotech brand loyalty is the online newsletter, or eBlast as we call them. When consumers and investors stay connected to a biotech brand, retention increases drastically. As little as a 5% increase can impact net profits by 20%. New…

Designing a Positive Online Experience for Patients

The overall experience of a patient browsing you site can determine how they feel about your biotech brand when they leave, and whether or not their experience was gratifying and positive enough to return. In order to ensure a customer is getting exactly what they came to your website for, you need to know where…

Is Your Website Market Smart?

Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…