Events Archives - Cushman Creative

Cushman Creative wins gold design award for its We Are One poster supporting hurricane relief

Eddie's Attic Hurricane Relief Concert We Are One

The winning design helped legendary Atlanta-area music venue, Eddie’s Attic bring music lovers together for a good cause. PORT CLYDE, Maine – March 1, 2017: Cushman Creative, a design agency specializing in quality of life marketing, was honored with a gold 2017 MarCom Award for a poster announcing a hurricane relief concert hosted by Eddie’s…

4 Design Tips for Creating a Show-Stopping Scientific Poster

Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…

How to Present Your Research to a Non-scientific Audience

Getting support for your science is a matter of building trust. No matter what kind of research you do, there are times when it’s critical to get support from people who don’t share your scientific background. Whether you’re talking to the media, asking for financial support, or introducing a new product, your ability to create…

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…

Boyce Thompson Research Institute Motivates Donors by Sharing Ongoing Adventure of Discovery

Boyce Thompson shows us 3 ways to build donor enthusiasm for nonprofit research brands At times, scientific research can be so all-consuming that we forget to share what we are doing—and why—with the community around us. The Boyce Thompson Institute (BTI), a Bioscience Institute that conducts plant research, demonstrates the positive impact an Institution can have by…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…

How Biomedical Nonprofits Can Benefit From Connecting Online and Offline Channels

3 Ways Integrated Marketing helps Institutions Communicate Like Leaders. Biomedical nonprofits often see online and offline donors as two separate audiences: Offline donors tend to be older and give consistent amounts on a regular basis, while online donors may be younger and tend to give larger, one-time gifts. While these categorizations are largely true, it…

Powerful Messaging = Campaign Success

3 Insights That Can Help Streamline Your Bioresearch Brand’s Pitch. Recently, two of Maine’s leading Biomedical Institutions, The Jackson Laboratory and the MDI Biological Laboratory, successfully passed bond measures (Question 4 and Question 5 on Maine’s 2014 Ballot) to fund their facilities and research into the future. These success stories are largely due to the…

Is Your Biomedical Nonprofit Building a Long-Term Relationship With Donors?

4 Leadership Marketing Tactics for Retaining Supporters As a Biomedical Nonprofit, attracting new donors is always a major goal. But what about retaining the donors you have? The length and quality of your relationship with donors can influence them to include your institution in an endowment or even their will. Here are 4 Leadership Marketing…