How well is your Biotech Brand embracing the digital media landscape?

Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same.  Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…

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Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game.  I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

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Is Your Website Market Smart?

Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…

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