Creating Value with Your Biomedical Nonprofit’s Donor Publications

4 marketing tips for communicating the importance of your research The goal of any print publication is to give donors a look inside of your Biomedical Nonprofit’s microscope, so they develop a passion for the research you do. The challenge is to balance the quantity of your communications with the quality. There are so many…

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Brand Equity Boosts Your Bioresearch Brand’s Value

Building brand equity can seem challenging in a deadline-driven world. There’s always an urgent campaign or product launch looming. While it’s tempting to solve short-term problems now and do strategy later, the most successful companies in bioresearch — or any other market — know the value of building their brands up front. Here are five ways this work pays you back: 1. Brand…

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Bioresearch Content Marketing Survey Results Announced

BioResearch industry marketers feel the need for stronger brand strategy and messaging. This December we polled 4,500 marketing professionals from leading life science companies, biopharmas and non-profit biomedical research organizations throughout the United States, in addition to major global players. Trends were notably similar suggesting common goals and challenges, including the need to create stronger…

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Establishing a Strong Life Science Brand

What life science start-up brands need to establish their business Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet. While we focused primarily on startups, we…

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Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

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Connecting Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

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Successful Fundraising for Biomedical Nonprofits

6 leadership marketing tactics for a successful investor development program. For any new biomedical nonprofit, attracting investors and securing early operating funds is critical. With the proper materials, you can help your development team hit the ground running. There is no shortage of breakthrough ideas in the biomedical industry, so as competition for venture capital…

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Seven Steps to Rolling Out Your New Biomedical Brand Successfully

Empower your team to “live your new brand” so that the investment you make truly pays off. When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the experience your donors, research partners, and customers have with…

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BIO International Celebrates 20 Years

With over 125 sessions along 15 topic areas, BIO Chicago will offer some of the most compelling discussions about the challenges and business opportunities within the biotech industry. Celebrating its 20th anniversary, the global event for biotechnology will be held in Chicago April 22-25, 2013. This year’s BIO International Convention offers over 800 speakers throughout…

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