Using Twitter to Expand Your Fundraising Goals

More organizations around the world are using Twitter for fundraising and collecting hundreds of thousands of dollars towards their campaigns. Here are a few hints for using Twitter to help spread awareness about your research and expand critical funding for your biotech brand. First, Why Twitter? It’s a tool that enables people to connect and…

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Strategies for Successful Fundraising

A successful fundraising campaign should begin with understanding you choices and include a clear communications strategy. Charlotte Laurent-Ottomane and De’Ann Weimer from nvestcom.com wrote an insightful article about fundraising strategies. Below is my summary of their most important tips for building a communications plan that is relevant to biotech companies. Raising capital is a necessity…

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4 Great Ways to Place Your Printed Publication Online

Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…

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