Hospitals Archives - Cushman Creative

Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

Is Your Biomedical Nonprofit’s Website Market-Smart?

Leadership Marketing Tips for Creating an Emotional Connection Successful Biomedical Nonprofits foster emotional connections with their audience. And although the interface between your website and a potential donor is a computer screen, it is still possible to make the interaction personal. So, how do you know if your Institution’s website is market-smart? Ask yourself these…

Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

Mobile Apps are Changing the Rules of Biomedical Fundraising

4 ways nonprofits are showing leadership by adding apps to their marketing strategy: Since 2013, the number of users accessing the Internet from Smartphones and tablets has surpassed those using computers. The impact this change has in the marketing landscape presents enormous opportunities for biomedical nonprofits to capitalize on new fundraising opportunities. And while the…

Effective Fundraising Materials for Your Biomedical Nonprofit

4 Leadership Marketing tips that can strengthen your donor presentations. Whether you are a biotech startup with very little funding or a long-standing biomedical institution with formal development teams, the fundraising materials that you leave behind after in-person presentations are critical to meeting your goals. Pitch materials can range from basic 2-sided Leave Behinds to…

Can Pinterest Help Grow Your Biomedical Nonprofit?

5 ways visual marketing can help you communicate like a leader. As a virtual pin board of your favorite images and videos, Pinterest enables your biomedical nonprofit to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor, but…

Can Pinterest Help Market Your Biomedical Brand?

As a virtual pin board of your favorite images and videos, Pinterest enables brands to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor but more are using the online platform to promote their businesses and causes everyday.…

Top Tweets from the BIO International Convention on Social Media and our Market

BIO International Convention offers key networking and partnering opportunities, and provides inspiration on all major trends affecting the biotech industry. Every year more attendees are embracing social media by sharing their thoughts from BIO on twitter. Here’s our pick of top tweets around social media and our market. Michelle Gallaher @biomelb Vic Minister for Technology…

Top 15 Most Popular Healthcare Websites

Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank. 1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…