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How to Build a LinkedIn Profile that Drives Life Science Business

A good LinkedIn profile helps your audience “know, trust, and like” you. A great one encourages them to do business with you. What’s the difference? Hint: More about them. Less about you. When it comes to social media, LinkedIn is by far the most effective channel for the life sciences and healthcare industries. And while…

5 Ways to Get Your Bioresearch Brand’s Digital Content Noticed

You’re generating content regularly. You’re choosing strategic focus keywords and writing with SEO in mind. But you’re still competing with a lot of other stuff. Here are 5 quick tips for getting your digital content noticed by the right people more often. It’s pretty clear the marketing world has discovered the power of content. That’s why there’s…

Do You Need a Marketing Consultant?

A marketing consultant can make your bioresearch brand stronger, whether you’re a life science company or a biomedical non-profit. Is your marketing driven by deadlines rather than strategy? Do you feel like you’re constantly scrambling to respond to the latest requests instead of sticking to a meaningful plan? Does it seem like you’re on a…

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…

Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

Connecting Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Can Podcasts Help Your Biomedical Nonprofit Gain More Donor Support?

3 Leadership Marketing lessons we can learn from The Wistar Institute. The Wistar Institute is an independent institution located in Philadelphia, PA that is devoted to medical research and training. This Podcast on their website demonstrates that the communications team at The Wistar Institute understands Leadership Marketing and knows how to execute it effectively. Here are…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Positioning Your Biomedical Nonprofit As An Industry Leader

3 Proven Marketing Tactics That Can Boost Your Brand Image. If your current marketing plan looks pretty much the same as it did last year, you can expect to see the same results. It might be time to raise the bar, and update your marketing to-do list. Don’t worry if you’re not sure where to…

Powerful Messaging = Campaign Success

3 Insights That Can Help Streamline Your Bioresearch Brand’s Pitch. Recently, two of Maine’s leading Biomedical Institutions, The Jackson Laboratory and the MDI Biological Laboratory, successfully passed bond measures (Question 4 and Question 5 on Maine’s 2014 Ballot) to fund their facilities and research into the future. These success stories are largely due to the…