Top 15 Most Popular Healthcare Websites

Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank.  1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…

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How Mobile Technology Is Improving Patient Health.

The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…

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Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike.  Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

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Designing Email Campaigns With Greater Mobility And Impact

Everyday more people are viewing emails on mobile devices, so to ensure maximum impact for your biotech brand, design with intention for both desktop and mobile readers. Before you hit send on your next email campaign consider the various platforms your subscriber may be using today. Sure many will view on their desktop, but more…

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5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention

With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…

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Life Lessons from Steve Jobs Can Help Build Stronger Biotech Brands

Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…

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9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast.  Here are 9 uses of QR codes that are important to biotech companies:  1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

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Why QR Codes are Important to Biotech Companies

Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…

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Mobilize your biotech marketing

Smartphones are rapidly entering the hands of more medical professionals – whether it’s for appointment reminders, recording symptoms, or downloading biotech apps. Here are a couple of key points from zoomedia.com about why mobilizing your market is beneficial to you: Medical professionals around America are starting to use smartphones. Fast communication can make a world…

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