Packaging Archives - Cushman Creative

Become a Life Science Market Leader Regardless of Your Budget

Even an underdog can dominate profitable life science niches. We recently discovered something surprising when researching buyers of life science products. Our survey found that end users aren’t that loyal to specific brands — even some of the best-known ones. While many people have “go-to” brands they use daily, they’re happy to switch if someone…

Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

Life Lessons from Steve Jobs Can Help Build Stronger Biotech Brands

Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…

9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

Is Your Website Market Smart?

Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…