Top Takeaways from Agents of Change Digital Marketing Conference

Agents of Change is dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. Here are our top takeaways from the presenters by seminar. How to Be Remarkable – @RoderickRussell • To be successful in business you have to get personal. You have to mean something to…

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Top Tweets from the BIO International Convention on Social Media and our Market

BIO International Convention offers key networking and partnering opportunities, and provides inspiration on all major trends affecting the biotech industry. Every year more attendees are embracing social media by sharing their thoughts from BIO on twitter. Here’s our pick of top tweets around social media and our market. Michelle Gallaher @biomelb Vic Minister for Technology…

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BIO International Celebrates 20 Years

With over 125 sessions along 15 topic areas, BIO Chicago will offer some of the most compelling discussions about the challenges and business opportunities within the biotech industry. Celebrating its 20th anniversary, the global event for biotechnology will be held in Chicago April 22-25, 2013. This year’s BIO International Convention offers over 800 speakers throughout…

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Biotech Branding: Getting Serious with Social Media

Help your biomedical group take the right steps towards creating a healthy social media plan.  Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…

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Rules for Responding to Investors, Researchers, and Consumers Online

Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…

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Creating Valuable Business Relationships For Your Biotech Brand

Foster engagement through each business interaction to develop lasting relationships that enrich your network and elevate your biotech brand. David Nour from Nour Group, Inc. is a thought leader on how to grow strategic relationships for your business. Below is a summary of his article from mashable.com and how it can help you make connections…

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Add Valuable Content to your Website Regularly for Lead Generation

Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects. New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other…

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Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike.  Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

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Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game.  I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

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