Quality of Life Archives - Cushman Creative

Do You Need a Marketing Consultant?

A marketing consultant can make your bioresearch brand stronger, whether you’re a life science company or a biomedical non-profit. Is your marketing driven by deadlines rather than strategy? Do you feel like you’re constantly scrambling to respond to the latest requests instead of sticking to a meaningful plan? Does it seem like you’re on a…

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…

Create a Powerful Case Statement for Your Biomedical Nonprofit

MDI Biological Laboratory demonstrates 3 design techniques that keep donors engaged. Seth Johnson, Designer at IBM, once said, “Design focuses on improving experience, not simply on making things look pretty.” When it comes to designing an impactful Case Statement, this couldn’t be truer. Case Statements are usually structured around big asks, so it’s extremely important…

Connecting Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

Boyce Thompson Research Institute Motivates Donors by Sharing Ongoing Adventure of Discovery

Boyce Thompson shows us 3 ways to build donor enthusiasm for nonprofit research brands At times, scientific research can be so all-consuming that we forget to share what we are doing—and why—with the community around us. The Boyce Thompson Institute (BTI), a Bioscience Institute that conducts plant research, demonstrates the positive impact an Institution can have by…

Can Podcasts Help Your Biomedical Nonprofit Gain More Donor Support?

3 Leadership Marketing lessons we can learn from The Wistar Institute. The Wistar Institute is an independent institution located in Philadelphia, PA that is devoted to medical research and training. This Podcast on their website demonstrates that the communications team at The Wistar Institute understands Leadership Marketing and knows how to execute it effectively. Here are…

Generate broad interest in your Biomedical Nonprofit’s specialized cause.

The Island Institute’s 3-pronged approach demonstrates how. While the Island Institute is not specifically a Biomedical Nonprofit, it is a science-based nonprofit dedicated to helping sustain Maine’s year-round islands and working waterfront communities. I chose to highlight the Island Institute because it faces a challenge shared by many Biomedical Nonprofits: They have a very specialized…

Is Your Bioresearch Institution Showing Its Human Side?

Consider borrowing some Leadership Marketing tips from Howard Hughes. The Howard Hughes Medical Institute is a recognized leader in the scientific community, and its website gives us some clues as to how it maintains that reputation. The institute’s communications group uses several Leadership Marketing techniques to bring HHMI’s mission and goals to life. Here are…

How Biomedical Nonprofits Can Benefit From Connecting Online and Offline Channels

3 Ways Integrated Marketing helps Institutions Communicate Like Leaders. Biomedical nonprofits often see online and offline donors as two separate audiences: Offline donors tend to be older and give consistent amounts on a regular basis, while online donors may be younger and tend to give larger, one-time gifts. While these categorizations are largely true, it…

Positioning Your Biomedical Nonprofit As An Industry Leader

3 Proven Marketing Tactics That Can Boost Your Brand Image. If your current marketing plan looks pretty much the same as it did last year, you can expect to see the same results. It might be time to raise the bar, and update your marketing to-do list. Don’t worry if you’re not sure where to…