Quality of Life Archives - Page 2 of 6

Powerful Messaging = Campaign Success

3 Insights That Can Help Streamline Your Bioresearch Brand’s Pitch. Recently, two of Maine’s leading Biomedical Institutions, The Jackson Laboratory and the MDI Biological Laboratory, successfully passed bond measures (Question 4 and Question 5 on Maine’s 2014 Ballot) to fund their facilities and research into the future. These success stories are largely due to the…

Performing an Inventory of Your Marketing Strategy

3 Questions To Ask About Your Leadership Marketing Strategy. It’s been a full year since I started blogging about Leadership Marketing for Biomedical Nonprofits, and I’ve shared a lot of actionable communications tactics during that time. Now’s your chance to sit back and review how well your Institution has done at implementing them. Here are…

Is Your Biomedical Nonprofit’s Website Market-Smart?

Leadership Marketing Tips for Creating an Emotional Connection Successful Biomedical Nonprofits foster emotional connections with their audience. And although the interface between your website and a potential donor is a computer screen, it is still possible to make the interaction personal. So, how do you know if your Institution’s website is market-smart? Ask yourself these…

Is Your Biomedical Nonprofit Building a Long-Term Relationship With Donors?

4 Leadership Marketing Tactics for Retaining Supporters As a Biomedical Nonprofit, attracting new donors is always a major goal. But what about retaining the donors you have? The length and quality of your relationship with donors can influence them to include your institution in an endowment or even their will. Here are 4 Leadership Marketing…

Knowing Your Biomedical Nonprofit’s Weaknesses Shows Strength

How to use the principles of Leadership Marketing to keep your brand on course. When was the last time you thought about your Biomedical Nonprofit’s weaknesses? Marketing Leaders who acknowledge the challenges and negative perceptions their brands face are much more likely to overcome those challenges. If you want to grow your Biomedical Nonprofit’s brand…

Designing More Effective Email Appeals for Your Biomedical Nonprofit

Leadership Marketing strategies for generating more gifts. I recently ran across a must-read post by Mike Snusz of Nonprofit-Fundraising. In the post, Mike offers tips for improving email fundraising efforts. Many of his suggestions are especially relevant for Biomedical Nonprofits that are attempting to share their mission in addition to requesting gifts. Send Multiple Emails…

Top Tweets from Agents Of Change Conference 2014

Agents of Change, or AOC (as it’s affectionately called) is an in-person and online conference dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. By understanding how your business or non-profit can utilize search (to be found), social (to engage), and mobile (to be right where…

Building a Sustainable Brand for Your Biomedical Nonprofit

Your brand relays your institution’s image to the world. If you want to ensure the effectiveness of your brand and sustain your reputation as an industry leader, here are some things to consider: How Interactive And Engaging is Your Biomedical Nonprofit? Marketing like a leader is less about shouting what your institution has to offer…

Connect the Dots Between Your Biomedical Nonprofit’s Work and Its Impact

L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.” Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important…

What are people saying about your Biomedical Nonprofit?

3 Reasons Reputation Management is Critical to Leadership Marketing. Biomedical Nonprofits spend a great deal of time trying to communicate what their institutions do. But, let’s not forget that Leadership Marketing is also about building a positive reputation with donors, the general public and other scientific institutions. Reputation Management means knowing what others are saying…