Social Media Archives - Page 2 of 3

How Social Media Changed the Olympic Experience

Dubbed the “Twitter Olympics” or the “Social Media Games”, the London 2012 games welcomed a new era in the Olympic experience. One of the first things I do in the morning is check my social accounts for the news of the day. Learning that Michael Phelps won his 18th gold medal meant I would definitely…

Tips for Measuring Your Brand’s Social Media Health

Here are a few key performance indicators for measuring and optimizing the potential of your biotech brand’s social media efforts. Jacqueline Zenn from Social Logic has written a great article about how to evaluate your brand’s social media health. Below is our summary of the article and how your biotech brand can more effectively use…

Rules for Responding to Investors, Researchers, and Consumers Online

Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…

Preparing Your Facebook Timeline Page For Greater Engagement

Now that Facebook is allowing brand pages to utilize the new timeline layout, take advantage of how timeline can tell more of your biotech brand story for greater engagement. Jim Belosic, CEO of ShortStack wrote a great article about how you can prepare your company’s Facebook page for the new timeline layout showing your history…

Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike. Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

More Pharmaceutical Firms Connecting With Social Media

Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…

9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

10 Tips for Biotech Companies on Facebook

Biotech companies are becoming more present on Facebook, yet there are some guidelines that can help make your biotech brand more successful on the social networking scene. Here are 10 Facebook tips that I hope you will find helpful: 1. Learn from Others Before You How are other biotech brands like you using social? If…

The Benefits of Blogging

Blogging can build relationships and bring greater attention and meaning to your biotech brand. Many biotech and healthcare organizations are behind in social media, especially blogging. Those that are embracing it are forming deeper more meaningful relationships with their audience by sharing personal stories of research and from patients, as examples. In return they are…

4 Tips for Using Social Media for Recruitment

Taking advantage of social media for recruitment can be beneficial to your biotech company by conveying your message quickly and effectively, as well as for targeting a specific audience. It can be a very overwhelming process hiring new employees for your biotech company. The timing and finances are always factors in determining when and where…