Posts Tagged ‘Strategy’
Biotech Branding: Getting Serious with Social Media
Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…
Read MoreMobile Apps are Changing the Fundraising Landscape – Is Your Biomedical Brand Ready?
With more people using Smartphones and tablets, mobile apps are transforming the way health and biomedical brands are reaching investors. This year the number of users accessing the Internet from Smartphones and tablets will surpass those using computers, according to Physics.org. The impact this change has in the marketing landscape presents enormous opportunities for health…
Read MoreStrategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
Read MoreTop 15 Most Popular Healthcare Websites
Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank. 1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…
Read MoreStrategies for Successful Fundraising
A successful fundraising campaign should begin with understanding you choices and include a clear communications strategy. Charlotte Laurent-Ottomane and De’Ann Weimer from nvestcom.com wrote an insightful article about fundraising strategies. Below is my summary of their most important tips for building a communications plan that is relevant to biotech companies. Raising capital is a necessity…
Read More4 Great Ways to Place Your Printed Publication Online
Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…
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