Preparing Your Facebook Timeline Page For Greater Engagement

Now that Facebook is allowing brand pages to utilize the new timeline layout, take advantage of how timeline can tell more of your biotech brand story for greater engagement. Jim Belosic, CEO of ShortStack wrote a great article about how you can prepare your company’s Facebook page for the new timeline layout showing your history…

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More Pharmaceutical Firms Connecting With Social Media

Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…

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Life Lessons from Steve Jobs Can Help Build Stronger Biotech Brands

Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…

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9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast.  Here are 9 uses of QR codes that are important to biotech companies:  1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

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Why QR Codes are Important to Biotech Companies

Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…

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