Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds.

“Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” – Jeff Bezos

“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network

“Our success is a direct result of knowing how to market a brand and having the right people representing the brand” – Greg Norman  

“Unless your campaign has a big idea, it will pass like a ship in the night” ­– David Ogilvy

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain

“If you can imagine it, you can achieve it; if you can dream it, you can become it.” – William Arthur Ward

“Learn from yesterday, live for today, hope for tomorrow.” – Albert Einstein

“Knowledge is of no value unless you put it into practice.” – Anton Chekhov

“Knowing is not enough; we must apply. Willing is not enough; we must do.” – Johann Wolfgang von Goethe

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, CEO of Deep Focus

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

“Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin, sethgodin.typepad.com

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin